The Marketing Store was the most awarded agency in the 2010 Promo Interactive Marketing Awards with 2 first place and 2 second place finishes.

Monopoly at McDonald’s named Best Brand/Marketing Campaign as the world’s first mobile and online collect-and-win game

McDonald’s Toy Inside the Meal May Be the Key to Its Success

The Marketing Store won 24 awards overall and eight first-place awards, closely followed by Rodgers Townsend of St. Louis, which received 21 awards overall and seven firsts. Draftfcb won 14 awards overall and five firsts. Fathom Communications won six firsts.

For the last few years, McDonald’s and its agency The Marketing Store have been fine-tuning the chain’s wildly successful October “’Monopoly at McDonald’s” promotion to increase player engagement, making changes that built play frequency. In 2007 the big tweak involved elevating the visibility of the Web version of the game, since research showed that customers who played the game online revisited the stores more often than average.

McDonald’s marketing agency, The Marketing Store and mobile marketing partner, Telescope were the joint recipients of the award, which recognizes the mobile campaign that best illustrates areas of branding and direct response.