It is not a surprise that Time magazine, has named “You” as the person of the year .”You”, the consumer, has caused a revolution in communication and product sales and services. Advertising Age has also chosen “You” as the best agency of the year, highlighting the vast number of ads produced by the brands own consumers.
These consumers generate contents, communication and sales on the web. There has been a growing opportunity to have an innovative and drastic impact on the market through the consumers themselves – As the traditional media became saturated with advertising.
We believe to establish a constructive dialogue with the consumers to continuously enhance and improve the products and brands for which we work with. It is therefore, that relationships must not be regarded exclusively as that between a brand and a client, but as a much more relevant interconsumer relationship.
Régis de Fontaines
regis.de.fontaines@tmsw.com
Business Development Director