Employee Spotlight: Darren Groucutt

Digital Creative Director Darren is responsible for driving creative excellence across the digital experiences, products and content that we create for our clients.

A passionate music fan and BBQ aficionado, Darren loves 80s sci fi films and his local football team the Wolves.

Get to know him below...

What are your pronouns?

My pronouns are he/him/his

What type of work experiences did you have prior to joining The Marketing Store?

My background is in film, animation, and digital marketing. Before joining The Marketing Store I worked with a range of brands including Mercedes Benz, Nestle, Oxfam, MTV and Nickelodeon, creating an amazing body of work and wining multiple awards. My standout piece of work was at Crystal CG, the official digital imaging services supplier for the London 2012 Olympic & Paralympic Games. As Creative Director for Film & Animation I created spectator experiences across multiple live venues and television broadcasts. Working on all sports presentation and mascot animation to create a unique extraordinary visual experience to wow audiences across the world and enhance the magic of the London Olympic games. 

What’s in your headphones currently?


Describe The Marketing Store in one word:


During your time at The Marketing Store, what piece of work are you most proud of?

Well, we won a CLIO for our adidas x Manchester United ‘Threads’  film didn’t we!

Seriously though, aside from I'd have to say the adidas Predator launch from early 2020 is my standout piece of work. To launch a new version of the iconic Predator football boot, we created amazing instore experiences from, co-creator photobooths, to ‘mutator’ mirrors which encouraged swathes of customers to share their experience on social platforms. I am really proud to have turned curiosity into a demand for the product itself.

What would the title of your autobiography be?

I have never thought about writing an autobiography but bearing in mind I’m from Wolverhampton and I support the local football team Wolves. I am sure there would be a wolf reference in there somewhere.

Which person (dead or alive) would you most like to be stuck in an elevator with?

John Lennon. We would be riffing Sgt Pepper, The White Album and Let It Be. In fact, I’d probably jam the door so that we had time for the Plastic Ono Band and Imagine albums.

What's the best piece of career advice you’ve been given?

To walk into every meeting with the desire to collaborate. We are all stars in a constellation of creative thought. 

What’s your current side hustle?

I’m know as patio Daddio at home! We have a ‘Big Green Egg’ grill in the garden at home and I love cooking outside in all weathers. I love entertaining friends and family and I have cooked everything from breakfasts to our Christmas lunch on it. When I have a spare moment, you’ll find me reading about musicians I admire or watching music documentaries.   

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