Employee Spotlight: Iqmat Mustapha

Communications Assistant Iqmat Mustapha has joined the team for 18 months to support marketing and communications initiatves across HAVI enterprise, The Marketing Store, and HAVI Supply Chain. Iqmat played a key role in planning our 2022 Pride celebrations and is the author behind some of our recent content here on themarketingstore.com.


Get to know Iqmat below and drop her a line if you'd ever like your hair colored...


What are your pronouns?



What type of work experiences did you have prior to joining The Marketing Store?

Being at a company like The Marketing Store is a big first for me. I’ve not had any marketing experience previous to joining, but I was involved in a few of creative projects with friends. Creative directing for a friend's magazine was one of the best projects I was part of. It taught me how to plan and execute my vision! Seeing it materialise was so rewarding!


What’s in your headphones currently?

The Life Coach School Podcast - Ep #344: How You Talk to Yourself on Stitcher


This is one of my favourite episodes from The Life Coach Podcast. Brooke Castillo highlights the importance of being aware of your thoughts, how they affect your mindset, and how to combat negative unconscious thoughts.


Describe The Marketing Store in one word.



During your time at The Marketing Store, what work are you most proud of?

I am proud of working on the planning team for Pride 2022. Being a part of a big inclusive movement, connecting with my colleagues, and marching the Pride in London parade will always stick with me. The event was a huge success and everyone involved showed how well connected the HAVI family is.


What would the title of your autobiography be?

It’s Not on You, It’s in You — The Journey to Purpose and Fulfilment.


Which person (dead or alive) would you most like to be stuck in an elevator with and why?

Edward Enniful OBE, Editor in Chief of British Vogue. As someone who came from a background with very minimal experience in fashion, his journey to where he is now has always intrigued me. I think I would have a few valuable take aways from this interaction, and it would be very influential on the perception of my career path.


What's the best piece of career advice you’ve been given?

- Being consistent and disciplined will get you further than being motivated

- Be impeccable to your word, don’t make assumptions, don’t take anything personally, and always do your best —The Four Agreements by Don Miguel Ruiz

- Get clear on your goals, and make it happen


What’s your current side hustle?

When my schedule allows, I sometimes take on clients and I provide hair colouring services to on weekends. It started as dying my friends hair for fun during my college years, as time went by I got better at it and was able to make it a fun side hustle throughout university.



On the same page?

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