Employee Spotlight: Tais Gusmao

As Vice President of Finance for The Marketing Store, North America, Tais not only ensures our financial success from start to finish but supports our people and clients every day without sacrificing creativity. This February, Tais was celebrated as a HAVI Circle of Excellence Winner for her outstanding performance and dedication.  

 

What are your pronouns?

She/Her/Hers

 

What type of work experiences did you have prior to joining The Marketing Store?

My career started at Deloitte in Brazil, and then I moved to the United States with Kraft Foods, joining their Marketing Services team and later the Foodservice Finance team. At Kraft, I got to see the inner workings of the marketing and sales strategies of so many iconic brands!

 

Following those roles, I joined a market research firm with a large roster of CPG clients and witnessed the complex web of consumer data that informs customer and retailer engagement. Next, I joined Leo Burnett, where I worked for over 8 years, supporting a variety of clients in food, pharma, financial services, gaming, and many other sectors. 

 

What’s in your headphones currently?

Brazilian music. It’s winter in Chicago, summer in Brazil, and we are still in a global pandemic. The home sickness is very real.

 

Describe The Marketing Store in one word.

(Our own) Nation

 

We have our language, a way of operating, and sought-after citizenship.

 

During your time at The Marketing Store, what work are you most proud of?

I am very proud of the Finance team I have helped build at The Marketing Store, North America and that we have established a strong reputation of delivering solid business partnership and consistent financial acumen.

 

I also pride myself on making financials accessible and compelling. You will often find me pushing to make our reporting visually appealing, in addition to always being accurate and relevant of course.

 

What would the title of your autobiography be?

Veni, vidi, vici

 

Which person (dead or alive) would you most like to be stuck in an elevator with and why?

My grandmother Anna Maria. She had 6 kids and at 40+ went back to school to get a Master’s degree and a PhD. She was a university professor until retiring and is a legendary matriarch.

 

She is 80, alive, and well, and I would get stuck with her anywhere.

 

What's the best piece of career advice you’ve been given?

At the end of the day, you are the only person dedicated to mapping out your career. Your best possible mentor can only get you so far. You have to set your goals, get after them, show up, be an asset, add value, and know when to pivot.

 

What’s your current side hustle?

I have my hobbies and personal pursuits, but I am hustling for The Marketing Store full time. 

On the same page?

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