Explore our X20 activation in adidas' London flagship store.




When adidas wanted to generate buzz around the launch of their ultra-fast X20 football boot, they asked The Marketing Store's UK team to create a dynamic retail activation that would drive full price sellout.


The overaching goal was to create a COVID-safe experience that established X as the fastest boot in the market for football creators — demonstrating that the X20 boot provides next level speed that allows wearers to 'ghost' their opponents.


Use the link below to enter an immersive 360 degree tour of the experience at the adidas London flagship store. When you find an 'X', hover over it to learn more about the activation. 


Explore for yourself.
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