MONOPOLY® at Macca's moves into the real world
This year, The Marketing Store and Macca's Australia and New Zealand are bringing the Monopoly game to the real world in a bold new way.
Launching on Wednesday 2nd September with a prize pool of $532,893,059 AUD and $93,642,278 NZD, the game will run for 7 weeks.
With more prizes than ever before, distributed and powered by our proprietary secure iWIN Gaming and Prize Distribution Platform, the game can be enjoyed on the highly successful Monopoly at Macca’s app which has been relaunched with a new ‘Gold Edition’ look, new games, new snapchat lenses and most excitingly, a ‘Real World’ AR experience.
Available in Australia only, the AR experience allows customers to collect chance cards and chest tokens based on their real world location. There are around 40,000+ locations to trigger throughout the promotion, which can be activated by a user receiving a push notification or visiting the Real World Monopoly tab in the app and searching out a location near them. To ensure maximum safety, the experience can be switched off in areas more impacted by Covid-19.