O2 partners with Morning Gloryville to host sober virtual rave

This week, O2 announce a partnership with sober ravers Morning Gloryville who will offer Priority users an exclusive two-hour, multi-sensory wellness experience in the form of a live-streamed virtual music festival, taking place on 22nd August at 11am.

Kicking off with a fitness session, the festival will also include a ‘Back to Nature Rave’ to classic House and Tribal beats with a headline DJ set from Joe Goddard (Hot Chip) and culminate with a group ‘sound journey’.

Developed by The Marketing Store, the rave experience is part of O2’s month long ‘GO’ campaign which is running from the 27th July to the 23rd of August with exclusive rewards, prizes and content available to customers on the Priority app.  

Timed to coincide with the easing of the UK lockdown, the campaign aims to drive excitement and adventure amongst O2 customers by inspiring them to explore different experiences, as well as the opportunity to make brand-new memories with family and friends.

Week four’s rave, named ‘GO Spontaneous’ follows week three of the campaign, which saw a ‘GO Green’ living billboard installed in London’s Shoreditch, highlighting the benefits of living life a little bit greener, using recycled plantable posters made from wildflower seed paper.

To drive engagement throughout the campaign, we have also created a mini content series that will be housed on the Priority app with a weekly drop aligned to each headline activity. From a night in the wilderness, to making his own sustainable clothing, each episode sees roving presenter, Aurie Styla try something he’s never done before.

Priority is exclusive to O2 customers and brings a collection of invite-only moments to help them do more of the things they love. From exclusive treats and experiences, to early access to the most sought-after tickets in entertainment.

Customers can download the Priority app via the app store, or by texting PRIORITY to 2020. For more information, search Priority on O2.