The Marketing Store launches '30 Days, 30 Plays' campaign in McDonald's UK app

Spring has sprung and there is no better way to celebrate than with a vibrant campaign to bring UK McDonald’s customers a whole month of offers. This month, The Marketing Store London has launched '30 Days, 30 Plays' in the McDonald’s App —  where customers can engage with fun tap-to-reveals that range from pulling party poppers, to popping a balloon or pressing the big red button (you know you want to!) and will be rewarded with a wide range of exciting food offers and spend and save deals.


Asked to create a campaign that brings excitement to the month of April and drives further engagement in the app, our team crafted and executed the strategy, concept, digital design and build for this activation.


From 1st through to 30th April, McDonald’s UK customers can enjoy a new offer every single day, from 99p Big Mac® to some special surprise offers, and add to their offer wallet to use the same day. Head to the app and tap today’s reveal to see what you get!


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