Our teams have been busy this year, even amid a global pandemic, and we have the results to prove it. We are thrilled to share that T-Mobile and The Marketing Store have won 11 W3 Awards for our T-Mobile Tuesdays customer appreciation program.
We received gold for 6 categories, including Brand Strategy, Marketing Effectiveness, Integrated Campaign, Mobile Campaign, Best User Experience and Best Visual Design Function. And, we received 5 silver awards for Mobile Best Practices, Best Mobile User Interface, Marketing Features—Art Direction, Branded Content—B2C and Digital + Integrated Experiential Marketing.
Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards celebrate digital excellence in websites, marketing, video, mobile and more. This is the first major web competition equally accessible to and attainable for all, from the biggest agencies to smaller firms.
Though these wins certainly speak to our recent work and success in the face of all odds, being named a Digiday Resilience Awards finalist truly emphasizes just how much our people have overcome and adapted during this unprecedented year.
The Resilience Awards showcase organizations in marketing, media, fashion, beauty and retail who were able to pivot and persevere in the face of crisis. The Marketing Store was recognized for the “Teams” category, highlighting endeavors which galvanized people to solve problems and brought us together in unique ways when we were all forced into separation.
Specifically noted were our efforts to lead the creation of opportunities for the business and assembly of taskforce teams in order to support our people with the resources and tools they needed.
Vanessa Smith, Managing Director, said, "2020 certainly has been full of unprecedented challenges and changes. I'm proud to say these wins are a true testament to our ability to find new ways to adapt and thrive, even in the most difficult times. From photoshoots held via Teams to virtual happy hours and everything in between, we have managed to find unique solutions for our clients and ourselves.”