50th Anniversary

Contests & Games / Loyalty / Retail Experience

CHALLENGE:

Intermarché is one of France’s most popular grocery store chains, so when they asked us to design a year-long activation to celebrate their 50th anniversary, we knew it needed to be special.

The question was: how could we engage every single one shopper in an experience that would last the whole year without it becoming tired or repetitive?

SOLUTION:

We created, organized and implemented a series of 50 different games over a full 50 weeks. From in-store kiosks to the Intermarché dedicated app, each experience blended the physical and digital retail experience and each one was completely unique.

Throughout the year we managed the whole operation from legal regulation writing, to prize pool management.

RESULTS:

Engagement metrics proved consistently high throughout the campaign, as we liaised with over 150K winners each week with 100% of Intermarché’s store network enabled.