Case Studies
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McDonald’s | Digital MONOPOLY
Driving digital transformation with the UK’s most successful prize program
McDonald’s | Artist Residency
Creating a one-of-a-kind experience for modern tastemakers
McDonald’s | Double Peel MONOPOLY
Doubling the appeal of the UK’s biggest prize promotion
McDonald’s | McCafé® rebrand
Modernizing McCafé®
McDonald’s | Coast-to-Coast MONOPOLY
Boosting the momentum of a long-standing program
McDonald’s | Trick. Treat. Win!
Boosting brand love with an exciting promotion
McDonald’s | Macca’s Mini Games
Offering bite-size entertainment within the McDonald’s app
McDonald’s | McCafé® Be a Brew-Gooder
Forging a feel-good grassroots program
McDonald’s | Surprise Alarm
Bringing McDonald’s Breakfast to Asia
McDonald’s | Fiber Cup
Driving McCafé® sustainability efforts
McDonald’s | Smart Sourcing
Cutting operational supply costs through smart sourcing
McDonald’s | Tail-Spend
Tackling tail-spend to unlock savings
