AMERICAS McDonald's

COAST TO COAST MONOPOLY®

Brand Identity & Packaging / Contests & Games

CHALLENGE:

Building on the phenomenal momentum and success of past Coast to Coast MONOPOLY® programs, we were asked to bring even more engagement and excitement in 2019

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SOLUTION:

Through a combination of beloved traditional mechanics like peelable game pieces on popular food items to drive customer engagement and restaurant visits, and cutting-edge upgrades to our digital experience to drive social conversation, we created a MONOPOLY® program that was nostalgic and innovative.

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RESULTS:

The Coast to Coast MONOPOLY® game continues to drive an increase in sales and guest counts at McDonald’s year after year.

Our 2019 digital tracker drove record numbers in re-engagement, bringing in 1.5M visitors (67% YoY) with a total of 7.7M codes entered (53$ YoY).

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