For over 25 years we have worked with McDonald’s to ensure a consistent brand message and seamless customer experience across their ever-growing portfolio of in store channels and services.
McDonald’s brand promise to ‘make delicious feel-good moments easy for everyone’, can be effectively communicated as an emotional TV ad or a clever digital billboard. But the real moment of truth for the 1.3 billion customers in the UK and Ireland every year, who may or may not have seen that awareness message, occurs in-restaurant.
There’s no point promising customers feel-good moments, if you don’t follow through on it. Every pain-point and mixed message translates into a negative experience that hurts the brand.
So our goal is to maximise their ‘Feel-Good’ promise in every one of the brand’s personal interactions with the billions of customer experiences across all 1,400 restaurants.