Boxer created a delightfully designed line of seasonal holiday packaging for McCafé that delivered a feel-good pick me up everyone could warm up to.
Determined to draw design inspiration directly from McDonald’s loyal customers, we crafted bright, imaginative, hopeful packaging centered around unique snowflakes. On each cup and bag produced, a one-of-a-kind snowflake adorns a golden canvas.
To make the season even sweeter, we seized on the launch of the McCafé Bakery items as our opportunity to add cheery charm and simple, playful design to even more new packaging for the ultimate impact.
As an added moment of heartwarming surprise, we hid coffee beans in the snowflakes, pairing the nostalgia of a familiar holiday icon with a modern McCafé aesthetic and coffee-infused twist.