AMERICAS McDonald's

McCafé 2020 Holiday Packaging

Brand Identity & Packaging

CHALLENGE:

At the end of 2020, McDonald’s customers were craving instant moments of uplift and escape. After a year that had left everyone feeling more than a little jittery, we knew we needed to fill up our fans’ cups with a hefty pour of optimism and help them feel the love more than ever.

Holiday Packaging

SOLUTION:

Boxer created a delightfully designed line of seasonal holiday packaging for McCafé that delivered a feel-good pick me up everyone could warm up to.

 

Determined to draw design inspiration directly from McDonald’s loyal customers, we crafted bright, imaginative, hopeful packaging centered around unique snowflakes. On each cup and bag produced, a one-of-a-kind snowflake adorns a golden canvas. 

 

To make the season even sweeter, we seized on the launch of the McCafé Bakery items as our opportunity to add cheery charm and simple, playful design to even more new packaging for the ultimate impact.

 

As an added moment of heartwarming surprise, we hid coffee beans in the snowflakes, pairing the nostalgia of a familiar holiday icon with a modern McCafé aesthetic and coffee-infused twist.

Clear Cups

RESULTS:

Inviting endless moments of optimism, our 12-piece packaging system was used across the entire coffee and bakery line, meaning in a year like no other, we gave millions seasonal delight aplenty served hot, cold, unique and bold.