Now in its 15th year, our McDonald’s MONOPOLY® promotion is the world’s most successful brand engagement platform. It’s consistently broken sales and guest count records and set new standards for customer engagement, with over 12 million active participants a year.
But success isn’t always guaranteed. Consumers’ expectations are changing. Shaped by the digital world around them, they won’t jump through traditional hoops to engage in an ageing sales promotion. They want immediate wins and a seamless experience that integrates the technology platforms they use every day.
So, in 2019, we decided to rebuild MONOPOLY® as a truly omnichannel brand experience, bringing the digital and physical experience of the game together for maximum impact.