AMERICAS T-Mobile

T-Mobile Tuesdays

Brand Identity & Packaging / CRM / Loyalty / Partnerships / Social

CHALLENGE:

In a world of sub-par customer rewards programs, T-Mobile wanted something that set their services apart and provided real value to their customers by showing true appreciation. We wanted to drive value just for being a customer instead of having to decipher complex points programs. And, we wanted to give our customers a reason to stay loyal by showing our loyalty to them.

Our KPIs were authentications, app engagement, customer satisfaction and love for the brand.

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SOLUTION:

Our data showed customers were sick of complex tiered programs with valueless points. We wanted to shake up the idea of loyalty by keeping it simple and rewarding. Research showed we skewed young and multicultural, so we needed an approach to thanking that delivered strong appreciation without all the strings.

We created the wireless industry’s first customer appreciation platform—T-Mobile Tuesdays. Reinventing the loyalty paradigm in a way only the Un-carrier can. We thank customers every week with access to exclusive offers, great deals, content and chances to win awesome experiences from brands they love. All available to T-Mobile subscribers, just for being a customer.

THE RESULTS

+35

Million Registrations

+300

Million Partner Claims, $1B Exclusives Delivered

#1

Nielsen Customer Satisfaction & Likelihood to Recommend

AWARDS

2020 Webby Awards

Honoree for Mobile Campaign and Best Use of Online Media

2019 MMA Smarties

Gold for North America Relationship Building and CRM; Silver for North America Direct Response & Lead Gen and Mobile App; Silver for Global Relationship building & CRM; Bronze for North America Promotions

2019 Loyalty 360 Customer Awards

Platinum for 360 Loyalty Award/Best in Class, Loyalty & Advocacy, Experience Design & Innovation and Customer Experience Campaign