Opportunity
After recently relaunching the McCafé® brand, McDonald’s wanted to reconnect with customers in a purposeful way, as well as boost their coffee credibility and quality perception while inspiring an emotional connection with the brand.
Forging a feel-good grassroots program
April 17, 2022
Approach
tms capitalized on the launch of the Good is Brewing campaign to create a feel-good, grassroots program that connected customers in an authentic way.
Outcome
tms developed a breakthrough social and digital engagement that inspired customers to nominate friends, family, and neighbors they saw doing good for a chance to win McCafé® for life.
Results
50,000
People
participated
1.3
Million
total impressions
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