McCafé ® Be A Brew-Gooder

Contests & Games / Social


McDonald’s wanted to boost McCafé’s coffee credibility, elevate quality perception, and enhance customers’ emotional connection with the brand.

Full Width 01


We used McCafé’s upcoming launch of their Good is Brewing campaign to create McCafé Be A Brew-Gooder, a breakthrough social and digital engagement that inspired customers to nominate friends, family, and neighbors they saw doing good for a chance to win McCafé for Life.

Full Width 02
Full Width 03


56.5K Participants

1.3MM Total Impressions

The next chapter is coming…

tms is a new type of company that combines The Marketing Store and HAVI’s sourcing business. We're building a new website to tell its exciting story.

For now, you can exit this window to learn more about who we are and what we do.